Objective:
- Spread the word of our ongoing Student Edge offer (“2 for $9 reg fruity/milky iced teas”) to drive awareness and increase foot traffic and sales revenue.
- Create a co-branded relationship via in-store and onsite point of sale.
- Promote new Chatime store location launches throughout the year, with an emphasis on the stores as a go-to destination for young people
CAMPAIGN PERIOD: 12 months
IMPLEMENTATION:
- Promotion on Student Edge homepage and via a dedicated deal page, as well as prominent placement in our Deals section.
- Social media promotion via Facebook and Instagram on Student Edge and Chatime platforms.
- Dedicated emails to Student Edge database promoting deal, in tailored SE tone of voice.
- Co-branded in-store digital deal promotion.
- Promotion of new store openings through SMS and eDM, targeting members near store locations.
RESULTS:
- 100,000 Number of members who used the Chatime deal
- $310,000 Amount members saved using Chatime deal
- #1 Most popular deal on our App 98k+ App screen views
