1. Understanding the wants and needs of Gen Z is often half the battle.
Gen Z is notoriously picky with the brands they love, so make your money work by digging a bit deeper into what makes them tick. As we enter this brave new world outside of lockdown, take a hot minute to ask your customers what they really want from your brand? How can you as brand support read them and bring joy to their lives?
How to action: Use your social channels to ask questions about your product or service, run polls, or prepare a brief questionnaire. Remember, the best practice is to offer an incentive/prize when you are seeking answers.
If you’d like to take a deep dive into understanding your customers, our insights experts at YouthInsight can help. Shoot an email to toni@studentedge.com.au for more info.
Outcome: Customer Insights
2. Help young people get back into the workforce
Young people have been disproportionately hit the hardest with the impacts of the crisis: they have not only been more likely to be laid off but also found it more difficult to find work—often for the first time. Maybe work with your wider organisation and look at ways in which your brand can support young people getting back into the workforce. Trust us, they won’t forget that you supported them when they needed it the most.
How to action: Can you offer a handful of casual jobs, even internships? Or potentially thought leadership content on how to break into your industry?
If you’d like to promote your job vacancies to our 1.2 million members, our National Partnerships Manager can assist with positioning your organisation as a preferred employer, feel free to reach out to cesar.comissi@studentedge.com.au
Outcome: Demonstrating support for the student community.
3. Surprise and delight your customers in a moment of need
We all love a surprise gift! Think of opportunities where you could surprise your customers when they may be feeling stress or anxiety and bring them some happiness. The act should not be linked to an expected outcome. Leave it down to the customer. If they want to share the action on social channels, then let them decide.
How to action: This works best when it’s completely unexpected. A great example could be gifting students outside the library with free vouchers for your good or service. No expectations, just a small act of kindness.
Outcome: Potential to go viral, UGC, brand love
4. Give your customer a glimpse behind the scenes, authentic real-life experiences bringing your business back to life.
Everyone loves to see behind-the-scenes footage, so why not document the relaunch of your brand. Show the store re-opening, the lights coming back on, the staff coming back for the first time, showcase any exciting moment your customers would love to see. All of these moments are incredibly relatable and will resonate with Gen Z.
How to action: To make this authentic, get your team to record moments that matter to them. Let your team members dictate the things that signal things coming back to life again.
Outcome: Genuine emotive content.
5. Celebrate reunions with friends and family coming together!
It’s been a while since we’ve hugged, laughed, and cried with the people we care about the most, so let’s celebrate the reunions! The hugs, the tears, and the reunions.
How to action: Is there a way your brand can facilitate this reunion? Could you promote a group deal or a share/group deal? Alternatively, ask people to share moments, e.g. send us a pic of you and your best friend reunited (whilst they are using your product).
Outcomes: Genuine social content, product in hand, UGC content.
