Cost of living is hitting Gen Z hard and it’s showing up in the brands they’re backing. YouthInsight, our research arm, has released the 2025 Top 100 Youth Brands Report, and the results are clear:…
We’re excited to share a major milestone in the Student Edge journey, we’ve officially joined forces with Year13. For more than 20 years, we have proudly supported over a million young Australians with tools, resources…
User generated content or UGC is one of the driving factors of product promotion through short-form content on platforms like Instagram, YouTube and TikTok. It’s a communication and marketing tool that can be harnessed to…
What marketers and studios can learn from the record-breaking success of this video game adaptation. Despite poor reviews from film critics, The Minecraft Movie has become a surprise box office success even outperforming blockbuster titles…
