Marketing Solutions Tailored to Your Needs.
We’ve got the formula for success to
Engaging content is king.
There are many ways to speak with Gen Z, and we know what content resonates with them.
Your Choice of Production.
Student Edge Studio
Our in-house Content Producers can transform any message into an engaging format for the Gen Z audience. They will handle all ideation, production and publishing elements.
Content Creator Network
Unleash the creative power and authentic voice of Gen Z. Our content creator network can develop tailor-made video assets, used to support any initiative or brand objective.
Integrated Content Options
Get the right message, to the right audience, at the right time.
SOLUS eDM
Quick, direct, cost-effective medium. Flexible to tailor emails in dynamic layouts and unique brand creative to maximise impact.
SMS
Highly effective in driving direct action. This medium has the best engagement rate given its ability for hyper-targeting and personalisation.
Social Media Amplification
A portion of the total partnership spend can be invested into social amplification, whether boosting posts or running paid media.
Display
Traditional digital display across all platforms (ie finance/money takeovers)
We offer customised targeting for each of our channels based on these key factors.
Targeting by Demographic
Age, gender, level of study (high school, TAFE, university), area of study, postcode radius.
Targeting by Behaviour
Most engaged (last login date), engaged with similar brand, engaged with similar category, engaged with similar content.
Reach New Customers
Unique targeting audiences who have never received your branded content before. Broadening awareness of your brand and offering.
Retargeting
Retarget audiences who have previously engaged such as opened eDMs, clicked tiles or clicked links. This helps close the loop.
Take the guesswork out of understanding young people.
Our research arm, YouthInsight, specialises in Gen Z & Gen Alpha insights. With over 200,000 panel members, it stands as Australia’s largest online Youth Panel.
YouthInsight tailors all projects to the goals and needs of your brand. This can include:
- online surveys
- focus groups
- UX and CX research
- brand tracking and more