Australia’s Top 100 Youth Brands 2023 Report

Gen Z’s most loved brands are revealed in the third wave of the Australia’s Top 100 Youth Brands Report! Discover which brands are innovating, being ethical, and making young people’s lives easier.

Report by


Youth Insight RGB Long Positive

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Key areas covered.

The report ranks the top 100 youth brands in Australia based on a survey of over 1,000 young Australians aged 14 to 24.

 The report explores Gen Z’s values and what motivates them to choose certain brands and make certain purchase decisions

 The report provides insights on why certain brands have succeeded or failed to connect with Gen Z in 2023.

 This new assessment, certified by Gen Z, measures how well brands align with Gen Z’s values.

See What Gen Zs Watch on YouTube

Media Publications.

Download Top 100 Youth Brands 2023 Report