Our Impact

Student Edge has shaped Youth Marketing in Australia, partnering with government, NGOs, and businesses to authentically engage Gen Z.

Explore how we connect you with the next generation.

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We Are Australia's Largest Youth Panel!


Members aged 14-19

What We Do

Survey Design Support

With our wealth of expertise, we empower clients to uncover the crucial information and unlock the right questions to ask young people.

Data Delivery

Unleashing the power of data is just the beginning. We go the extra mile by delivering pivotal insights to clients, empowering them to unlock its full potential.

Survey Programming and Hosting

 We engage young people where they are, bridging the gap through our dynamic Youth Panel, connecting directly with young Australians.

Online Sampling

Elevating accuracy is our specialty. For clients hosting their own surveys, we excel in conducting “sample-only” projects, ensuring their data is precise.

Qual Recruitment

Exceptional data starts with engaging the right people. Through meticulous screening, we curate an unparalleled survey sample for the most insightful data collection.

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We Specialise in

  • Trackers
  • Online Diaries
  • Concept / New product Development & Testing
  • Omnibus / Mini Polls
  • Sensitive Subjects
  • Conjoint and Choice Modelling Studies
  • In-home Product Placement
  • U & A and Segmentation Studies
  • Brand Equity, Loyalty & Awareness Studies

Meet the people behind the panel

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Kevin Pickett

Head of Panel Services

Adel B

Adele Bascar

Project Manager

Recent Projects

Reports by YouthInsight cover contemporary matters such as the presence of Generative AI. These reports garner attention from various media publications and outlets and provide important viewpoints from Gen zs.

Gen Z AI Report

Top 100 Youth Brand Report

Examples of target audiences we have reached for our clients.


Females 16 – 19


Males 18 – 24


Current Undergraduates

Kev P ()


Male “Shapes” eaters 14 – 17

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