Have you ever found yourself swayed to purchase a product or explore a service by watching someone online interact with it? You’ll have seen these videos before.
They’ve involved brand ambassadors showcasing these products or services in a compelling manner, enticing their audience to follow suit.
It’s a communication and marketing tool known as user-generated content (UGC), and it’s become a powerful tool and force for driving results and engagement across digital platforms.
At Student Edge, we’ve harnessed the potential of UGC content creators through our own offering: The Content Creator Network.
Here, our Student Content Creators are compensated for crafting diverse content tailored to both our audience and client campaigns.
Driving results for clients.
While working on different client campaigns at Student Edge, utilising the Content Creator Network has been one way we’ve been able to take external campaigns to the next level.
More and more corporations and businesses are looking for ways to reach a Gen Z audience. Through our Content Creator Network we’re able to evolve our content offering and add new value while simultaneously offering our clients a much sought after solution.
Using UGC in this way harnesses relatable content for our Gen Z, student audience to relate to.
DoorDash approached the team at Student Edge looking for a solution to encourage students to begin Dashing with DoorDash to make income, on a flexible schedule as a student.
@abbeyugcexamples Becoming a DoorDash Dasher is an awesome way to earn some extra income on the side as a University student!???? Signing up is super easy and the work is SUPER flexible!???????? Sign up today at: Https://s-edg.com/become-a-dasher #studentdasher #sidehustle #doordash #ad #ugc #ugcaustralia ♬ original sound – abbey ||???????? UGC Creator
One of our content creators created this video as a brand asset for clients, shared on our social media channels, detailing why students should take up Dashing amid their busy study schedule.
Senior Partnerships Director at Student Edge, Cesar Comissi said UGC allows us to connect more with our Gen Z audience.
“Utilising our Content Creator Network to create user-generated content allows us to provide a refreshing take on our social media platforms,” he said.
“Because our Content Creators are within our audiences’ age demographic, they are able to provide key insights and create on-brand content for us and our partners.”
Peer-to-peer engagement.
Simultaneously, our Content Creator Network is a space for our student creators to pitch content ideas they think would be suitable for our audience.
One of our content creators created a video about ‘girl math’, depicting the idea that some students like buying a matcha/coffee during uni.
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Our audience resonated with the theme of the video and it received 1.3k views and 41 likes on Instagram.
Educational content for the Student Edge audience.
A big part of our content offering is providing light-hearted, educational content our Gen Z audience will relate to.
Our student content creators are able to provide insights and turn their experiences into educational content for our audience.
View this post on Instagram
View this post on Instagram
Ahead of returning to university, some of our creators developed content directed at high school graduates about what to expect from uni.
In one video two creators interviewed current students about what advice they would give to first years.
And in another, one creator compared the biggest differences between uni and high school that students should keep an eye out for.
What type of content can our content creators create?
Our Content Creator Network can create videos for various different platforms. These include TikTok, Instagram and YouTube.
They are also skilled enough to be able to create types of content from explainers, vox pops, brand stories, product reviews, day in the life and face-to-camera videos.
Takeaway
Our Content Creator Network exemplifies the power of UGC to bridge the gap between brands and our audience.
By empowering Gen Z to amplify their voice, and shape and share narratives, our Content Creator Network is a platform where creativity, relatability and authenticity convert into meaningful engagement.
It’s not only a new pattern of content creation but also resonates on a deeper level with our Gen Z community online.
Want to use our Creator Network for your next marketing campaign? Learn more here.
