Your monthly insight into reaching Australia’s student population
I’m sure we’ve all heard the famous Bill Gates quote, “Content is King” but does this still ring true for brands in 2021? This month we’re sharing our thoughts on content marketing for students.
Video Content
Creating winning video content is becoming increasingly difficult for many reasons. Firstly, the cost of production is rising and standing out from the crowd is a tough challenge for most brands.
Check our recent work where we’ve helped our partners hit the next level in terms of trust, conversions and credibility with low production costs.
Native Content
We know what content works, connects and excites young people. We’ve shared some examples of brand-initiated native content that we’ve completed that’s helped our partners reach young people in an authentic way.
To find out how we can catapult your brand into the hearts and minds of young people, please contact our National Partnerships Manager.
What content is working with students right now?
Students and young people are the biggest consumers of content, glued to technology more than any other generation. Here are some articles and insights from around the world we thought you would find useful.
To find out more youth insights relevant to your brand or engage in your own research, please contact our YouthInsight team.
