A deal for students, created by students.
A student intern at Oporto, Nicole Huang has been the catalyst behind a new collaboration between Oporto and Student Edge, marking the beginning of a new deal for Student Edge members.
A Student Edge member, Nicole began her internship at Oporto looking to further her experience in the marketing world. She ended up taking her idea to her bosses at Oporto: an affordable student deal across the whole menu at Oporto, for Student Edge’s 1.375 million members.
As a result of Nicole’s pitch to Oporto, this University of New South Wales student has launched an exclusive deal, where Student Edge members can redeem 10% off Oporto’s entire menu range.
As a Gen Z member and Bachelor of Commerce student, Ms Huang said it was a project she resonated with personally.
“[It was] super rewarding having the autonomy to pitch and lead this project, especially one which I resonate closely with given I’m a fellow member of the Gen Z demographic,” she said.
“[It] reinforced my understanding of building end-to-end campaigns; from the construction of a deal strategy, to mapping out the most appropriate customer journey and path to purchase given our operational capabilities, being able to think through the granular level details of campaign execution has better equipped me to tackle future, larger-scale projects in my upcoming career.
“[I’ve] always loved the ‘down-to-earthness’ of the Student Edge team and they go out of their way to make execution exceedingly easy, easy enough for an intern to drive it!”
Student Edge’s membership extends to over 1.375 million students, with an impressive growth of 72,000 new members acquired in 2023.
The collaboration between Oporto and Student Edge presents an excellent opportunity for students to enjoy significant savings on a snack, lunch and even dinner.
Student Edge’s Client Success Coordinator, Chantelle Sandiford said working with Huang heavily aligned with Student Edge’s values.
“Our partnership with Nicole has given rise to an exciting new student deal with Oporto for Student Edge,” Ms Sandiford said.
“It was truly inspiring to work with an intern who spearheaded this project and brought it to life.
“It not only solidifies our commitment to nurturing emerging talent but also embodies our companies core values of empowering the next generation.”
Student Edge’s Senior Partnerships Director, Cesar Comissi shared his excitement on the launch of the Oporto partnership.
“We are stoked to partner with an iconic Aussie brand like Oporto, on board to support the wider student community especially during tough cost of living times” Comissi said.
“These partnerships aren’t just about deals and discounts, they’re about championing the voices and aspirations of young people, empowering them to shape the future they envision.”
Huang has now finished her role as an Intern at Oporto and is continuing her studies at UNSW.
Student Edge members can redeem the new Oporto deal here: https://studentedge.org/au/deals/details/oporto-student-discount
For Student Edge partnership enquiries:
Contact Name: Cesar Comissi
cesar.comissi@studentedge.com.au
For interviews & editorial enquiries:
Contact Name: Emma Ruben
